Memphis In May Festival

I have chosen to create a branding campaign for a festival event known as Memphis in May. After gathering information and analyzing the design choices created in this real-world festival, I have developed mood/inspiration panels, developed mind maps, and more. This helped me create a logo and an identity system which will be applied to stationery, posters, street banners, brochures, and more. My knowledge of the elements & principles of design and typography has been utilized in order to establish the branding. I wanted my designs to have a sense of variety, unity, and balance. I have decided to show this through overlapping, color and shape.

Research & Analysis

The Memphis in May Festival celebrates Memphis culture and enhances international awareness through education. It hosts the city’s largest events like the Beale Street Music Festival and the World Championship Barbecue Cooking Contest. Memphis in May also offers its attendees a chance to learn about international countries; This allows for a new and welcoming feeling for all different kinds of people, giving them a new experience every year. It is important to come in with an open mind that welcomes experiences from near and far. There are multiple exhibits that are put in place that give a good hands-on experience that teaches attendees about the year’s country.

Moodboards

Sketches

Type & Color Studies

Final Logo

The final logo represents what Memphis is known for the most. It integrates the idea of sound and music through a silhouette that reminds one of the popular Hernando de Soto bridge. I decided to change the colors because they are a reminder of sunsets. The colors emphasize the idea of summer and of the events that occur all day.