Starbucks Email Advertisement
Bokksu Redesign
The original website looks a bit cluttered so I decided to take a minimalistic approach with my redesign. Instead of using the bright orange as backgrounds, I decided to sprinkle a new orange through buttons and images.
Emmys Redesign Project
I tried to solve a few issues that I found on the Emmys site that include color, transparency, and layout. The first thing that caught my eye was the way they set their navigation. They used reds and yellows on the very top with the navigation being on a transparent shape. I believe the transparency throughout the website isn't all that great. I decided to remove transparency within description boxes that lay on top of images and media with a solid color in order to have better readability. There are also areas in which color is only used once, so I decided to minimize the color palettes to dark greys at different opacities with some yellow throughout. Minimizing the colors helps with readability, and keeping things looking simple yet straight to the point. Yellows were used as indicators of something significant within the page. It is used as the main header for the hero module, on buttons, and on the navigation panel so it demonstrates what page you are on. In addition, I also tried to make the layouts for each page look very different from the ones on the actual website. For example, The Hero module on the homepage of the actual website looks a lot like their photos & videos section, so I decided to make the photos & videos section a carousel instead. I believe my final result gave it a more sophisticated look.
Homepage
Nominees & Winners page
Nominee Detail Page
